It’s no secret that the fashion system thrives on creating and selling new products—constantly. In fact, the fashion industry is very adept at built-in obsolescence, with an especially short lifecycle, wherein the very item that was heralded as the “must have” in September is no longer even desirable or cool in February. So, it’s time to start really asking why we, as customers, continue to support brands that have no real impetus to change, no matter their storied histories. It’s time to start putting our money where our mouth is. If we want change, then things must actually change and that may mean letting go of nostalgia, so that fashion brands will be forced to adapt, or make way for more innovative brands that don’t trade on built-in obsolescence.