NYFW Spring 2022
Joshua Williams discusses the history of fashion week in New York City and shifts in strategies brands have taken due to Covid-19. CGTN.
The ABCs of Fashion Marketing During a Pandemic
In this episode, “The ABCs of Fashion Marketing During a Pandemic,” we explore how creative directors are developing campaigns remotely, and how they must balance between customer realities and brand integrity.
Fashion Luxury is a Luxury
In an age where the rising consumer is demanding more authenticity and transparency, will luxury brands still get a way with this? Will they eventually meet the wrath of “cancel culture?” Will they be able to claim authenticity while continue to still build their brands on appropriated culture? On the backs of those who cannot even afford their products? After all, luxury fashion is a luxury—that can be satiated elsewhere.
A Search for Identity
Customers are searching for personal identity through fashion brands. They require a connection that is transparent and authentic.