Education
FASHION INSTITUTE OF TECHNOLOGY
MPS, Global Fashion Management
POLIMODA UNIVERSITY (FLORENCE)
BA, Textile Design
Activities & Affiliations
Adjunct Professor, Berkeley College
Certified QA Field Inspector
Brain Injury Association of Pennsylvania
Good Shepherd Learning Foundation
Isabella Dawn Notaro
Associate / Brand & Retail Expert
Isabella is a lifestyle brand expert with an ability to successfully navigate clients through the complex stages of brand development, launch and customer engagement, in order to achieve a competitive advantage and market impact. She specializes in social media content creation and implementation.
Listening to her client’s needs, Isabella incorporates their ideas, along with industry innovations, to establish a brand’s cohesive visual identity, value systems and market placement across physical and digital channels, including social media. Applying A-Z testing, retail consumer psychology and market research, she is adept at formulating strategies that engage customers authentically—with a personal touch—whether it’s for a public relations events, pop up shops, trade shows or permanent retail spaces. Her strategic, mission-oriented approach also drives her passion to develop unique branded content that engages consumers across all channels.
Isabella’s 15+ years of professional experience in the commercial fashion industry, as a stylist, art director and personal shopper, includes clients such as Estee Lauder, Smirnoff, Marie Claire, Billboard, Glamour, Style Network, E! and Bravo TV. She has a decade of experience in owning and and operating brick and mortar retail operations, as well as experience in transitioning retail operations into online retail and omni-channel operations. Over the past five years, she has developed digitally born niche fashion start ups, and honed her craft and expertise as a digital marketer. She has led and safeguarded quality assurance for international exploratory campaigns, manufacturing and photo shoots.
Isabella enjoys working hand-in-hand with charities to give community support for inclusion and anti-bullying in the art, fashion and digital communities.