The ABCs of Fashion Marketing During a Pandemic
In this episode, “The ABCs of Fashion Marketing During a Pandemic,” we explore how creative directors are developing campaigns remotely, and how they must balance between customer realities and brand integrity.
Conversation with Fanny Damiette, CMO, The Webster
Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.
Conversation with Natalie Zfat, Social Media Expert
Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.
Conversation with Kevin Thompson, Chief Brand Strategist
Kevin Thompson shares his perspective on the changing landscape of retailing, particularly as it relates to brick & mortar operations and design. He also discusses the marketing needs of a fashion brand and how communication is a two-way street, wherein customers must have a voice.