Conversation with Natalie Zfat, Social Media Expert

Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.

According to Mark Cuban, “Natalie Zfat doesn’t mess around.” After landing her dream job writing for Rolling Stone at the age of 21, Natalie recognized the growing demand for digital and started her social media consulting company in 2010, earning the praise of her former boss, Rolling Stone film critic Peter Travers. Ten years later, Natalie has been hailed by the New York Times as a "social media expert" and has partnered with some of the world’s most iconic brands, including Samsung, American Express, Lyft and Facebook. Hosting video interviews, emceeing award shows and implementing full-scale social media takeovers, Natalie gains millions of impressions for the brands she advocates for. She loves sharing her thought leadership in her Forbes column, at conferences and universities, and on television, including CNBC, the TODAY Show, Carnegie Mellon, NYU Stern School of Business, SXSW and CES.

Natalie’s personal mantra is that success means never doing the same thing twice, unless it was really fun the first time. Her beloved social media community of 100K+ followers are dreamers, doers and entrepreneurs, from college students to CEOs. When she’s not engaging with them, you can find her and her laptop out and about around New York City, always with a smile and a soy chai latte.

Learn more: LinkedIn | Natalie Zfat

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast