El ABC del marketing de moda durante una pandemia
En este episodio, “El ABC del marketing de moda durante una pandemia”, exploramos cómo los directores creativos están desarrollando campañas de manera remota y cómo deben balancear la realidad de los clientes con la integridad de la marca.
The ABCs of Fashion Marketing During a Pandemic
In this episode, “The ABCs of Fashion Marketing During a Pandemic,” we explore how creative directors are developing campaigns remotely, and how they must balance between customer realities and brand integrity.
Conversation with Natalie Zfat, Social Media Expert
Natalie Zfat advises fashion brands to be people-first and value-driven, especially on social media. She recommends that brands and influencers create content that is either funny, beautiful or valuable, as a means to authentically engage, rather than focusing too much on the analytics.