Conversation with Nick McHenry, CEO, OneShop
Nick McHenry shares insights on the shifts in clientelling, drawing from his experience in many fashion retailing environments from mass to luxury. He emphasizes the need to offer a personalized experiences, which he describes as less about technology and more about empathy and understanding.
Fashion Luxury is a Luxury
In an age where the rising consumer is demanding more authenticity and transparency, will luxury brands still get a way with this? Will they eventually meet the wrath of “cancel culture?” Will they be able to claim authenticity while continue to still build their brands on appropriated culture? On the backs of those who cannot even afford their products? After all, luxury fashion is a luxury—that can be satiated elsewhere.
Bonus Conversation: Emily & Jessica
Global Fashion Management students Emily Wiens and Jessica Tsai share their retail strategies for Net-a-Porter and Mujui, as part of their “Retailing and Service Design” final projects. They also provide insight on youth culture, consumer engagement and post-pandemic retailing.
Conversation with Xia Feng, E-Com Expert & CEO, The How Consulting
Xia Feng illuminates the major shifts that are happening in the fashion digital space. She discusses how the Chinese market may hold answers for American and European brands and their quest to connect more authentically, and in real time, with consumers online.
Conversation with Brandon Roe, Marketing Expert & Author
Brandon Roe provides insight on how luxury brands can better engage customers by understanding the unique cohorts that shop for luxury products and services. He also provides clear steps that fashion brands can take to ensure they manage through the Covid-19 crisis—internally and externally—and come out stronger post-pandemic.