Conversation with Luca Marchetti, Senior Lecturer, IFM & Sorbonne Nouvelle
Luca Marchetti deep dives into current issues in fashion, related to inclusivity, diversity and cultural appropriation. He discusses the complexity of fashion branding and marketing especially on a global scale and to multiple generations, all with fast-shifting, sometimes contrasting, values.
Conversation with Fanny Damiette, CMO, The Webster
Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.
Conversation with Keanan Duffty, Designer & Director, MPS-FM
Keanan Duffty explores the intersection between creativity and commerce, and his own connection to punk music and the DYI movement. He shares insights on the fashion industry, and the need for more independent retailers. He also discusses the MPS-Fashion Management graduate program he founded.
Conversation with Jon Harari, CEO, WindowsWear
Jon Harari shares his insight about the digitization of fashion and the work WindowsWear is doing to aggregate the creativity of store designers, visual merchandisers and packaging specialists. He equates information as power in a digital economy.
Conversation with Dr. Niz Safrudin, Design Engagement Lead, SAP
Dr. Niz Safrudin shares her insight regarding the intersection of physical and digital space and the real challenges of “omni-channel” retailing. She also discusses the potential opportunities brands may have to reset after the pandemic.