Conversation with Dr. Niz Safrudin, Design Engagement Lead, SAP

Dr. Niz Safrudin shares her insight regarding the intersection of physical and digital space and the real challenges of “omni-channel” retailing. She also discusses the potential opportunities brands may have to reset after the pandemic.

Ex-social scientist & global citizen, with the experience of living & working in Australia, Asia, Europe & now in the US. I lead customer engagements with a team of designers – we solve business challenges through a deep understanding of human needs. Our goal: Delivering purpose-driven innovation at scale. Niz specializes in re-imagining new business models and processes through applied research; leveraging emerging technologies, including augmented, mixed & virtual reality with Intelligent Technologies (Internet of Things, Machine Learning, Artificial Intelligence, Data Analytics, Blockchain); orchestrating design-led innovation & digital transformation; and bridging the experience gap between the physical and digital worlds.

Learn more:linkedin.com/in/nizsafrudin | SAP.com | SAP AppHaus

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

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