Something New from Something Old
It’s no secret that the fashion system thrives on creating and selling new products—constantly. In fact, the fashion industry is very adept at built-in obsolescence, with an especially short lifecycle, wherein the very item that was heralded as the “must have” in September is no longer even desirable or cool in February. So, it’s time to start really asking why we, as customers, continue to support brands that have no real impetus to change, no matter their storied histories. It’s time to start putting our money where our mouth is. If we want change, then things must actually change and that may mean letting go of nostalgia, so that fashion brands will be forced to adapt, or make way for more innovative brands that don’t trade on built-in obsolescence.
Conversation with Andrew Jassin, Founder/Manager, Jassin Consulting Group
Andrew Jassin provides an expansive view of the apparel industry over the past 40 years with a focus on brand development and M&A. He then focuses on current issues, and provides insight on how brands can engage new consumers.
Building Brand Values Virtually
In May 2020, Joshua Williams shared his insights on brand building in special livestream event in partnership with WindowsWear. This is the transcript.
What really is education and how can we think about that in terms of brand values, beyond just going to college: taking a class, reading a book, and so on. Really, at the core of education is sort of ongoing personal development and learning things or sort of expanding our knowledge base so that we have the tools that we need to, to make better decisions, to know how to interact. And obviously in this kind of time of crisis, this is come to the forefront. in addition, I think that education from my perspective as a professor is not just about what you learn or it's about how you learn and who you learn with.
Conversation with Lauren McGuire, President, Man Made Music
Lauren McGuire discusses sonic branding and the use of sound overall in retail environments, online and onsite. She focuses on how sound impacts the shopping experience, and shares her insight on how sound might be used after we reach the end of the pandemic.