So, you want to create a podcast?!
Due to the intimate and personal nature of the format, podcasts are an excellent way to share ideas and stories. They can be both entertaining and educational. And because podcasts are mobile, they are the perfect complement to other activities such as driving, working out and even doing housework. It’s why podcast listenership is exploding across the United States, and everyone from indie podcasters to media conglomerates are getting in on the game. It’s the perfect time to add your voice.
We began podcasting because we felt there was a white space in the market for business-focused podcasts. We saw an opportunity to use this medium to amplify thought leadership and industry expertise, strengthen brand narratives, train employees, and facilitate authentic conversations that would impact diversity initiatives. With these concepts in mind, we have created a framework that can nurture and develop new podcasts quickly and effectively across multiple industries.
From A-Z
Our podcast framework consists of four major areas:
Pre-Production & Studio Set-up
Creative Development
Production & Post Production
Marketing & Monetization
LEARN MORE about how you can be part of the FC Podcasts network. Contact us today.
Phase I
Setting up a space to record either in-person or remotely
Tools and hardware needed record at a high-quality level (microphones, mixers, headphones, monitors), based on budget
Setting up software needs for recording, editing and transcribing podcast
Setting up podcast hosting, RSS feeds and analytics
Phase II
Creating podcast structure: script, narrative arc, episode lengths, etc.
Creating calendar: seasonal themes, episode timing, etc.
Developing episode titles, subtitles and summaries
Creating visual assets including Cover Art and Episode Art
Creating Social Media Assets (ie. Quotes, Audiograms, Announcements)
Determining advertising plans, including planned insertion points
Creating uniquely branded Intro / Outro / Transitions for podcast, including original music and VoiceOver work
Phase III
Setting up guest interviews and managing interviews (emails, legal concerns, remote set-up)
Planning developing questions, script, approach for each episode
Recording interview remotely or in-studio (online multi-track recording, live mixing, etc.)
Saving sound files and developing first EQ mix with intro, outro and transitions
Episode editing and transcription
Final episode mix and file exports
Posting episodes to host / RSS feed
Phase IV
Weekly and Monthly Analytics reports: downloads, listeners and impressions
Dynamic Ad Inserts / Direct Advertising (host-sponsored) with our partner AdvertiseCast and Megaphone
Podcast sponsorships
Guest follow-up (emails, episode amplification)
Donations / Patreon
Episode support: marketing, social media, player embeds
Curated or Customized Feeds
Podcast websites: episodes, bonus materials, transcripts, etc. (full SEO)
Podcast extensions and licensing (ie. country, language, etc.)
The FC Podcast network currently uses the following state of the art hardware and software for remote and in-studio recordings:
RODEcaster
Rode Procaster Dynamic Mics
Sony MDR-7505 Monitor Headphones
PreSonus Eris Dual Monitors
SquadCast Multi-Track Remote Audio Recording
Riverside FM Multi-Track Remote Audio/4K Video Recording
Descript Transcription & Editing
Logic & GarageBand
Megaphone.fm
AdvertiseCast
SquareSpace
Headliner
