Conversation with Fanny Damiette, CMO, The Webster
Fanny Damiette dives into the current thinking and practices related to customer-centric, omni-channel fashion marketing. She discusses the need for a more personalized brand experience, based on integrity.
Conversation with Cheryl Stallworth, Co-Founder, ShedLight
Cheryl Stallworth shares her vast experience on developing international brands. She challenges business leaders to “get out of their bubbles,” beyond their own communities, and strive to engage more benevolently and authentically with customers.
Conversation with Brandon Roe, Marketing Expert & Author
Brandon Roe provides insight on how luxury brands can better engage customers by understanding the unique cohorts that shop for luxury products and services. He also provides clear steps that fashion brands can take to ensure they manage through the Covid-19 crisis—internally and externally—and come out stronger post-pandemic.
Podcasts, A Corporate Opportunity
Externally, companies are struggling to figure out how to connect with the changing marketplace. Millennials, as well as Gen Z customers, are no longer responding to the traditional “one size fits all” marketing efforts of the past. They want to feel as if they’re connecting with each brand and service they choose, one-on-one. They require more personalization as well a sense of authenticity and transparency when engaging with a brand. What’s more, they seek brands that share their values and offer a sense of community.
Podcasts are an opportunity to connect, engage and energize employees.