Conversation with Brandon Roe, Marketing Expert & Author
Brandon Roe provides insight on how luxury brands can better engage customers by understanding the unique cohorts that shop for luxury products and services. He also provides clear steps that fashion brands can take to ensure they manage through the Covid-19 crisis—internally and externally—and come out stronger post-pandemic.
Conversation with Stacy Graiko, Managing Director, Qualitative Research, Kantar
Stacy Graiko shares her perspective on customer shifts and expectations for retailers, from a psychological perspective with a focus on Millenials and GenX, as well as short term considerations related to Covid-19. She also discusses the need for more gender parity and representation of woman in the fashion and retail industries.