Conversation with Luca Marchetti, Senior Lecturer, IFM & Sorbonne Nouvelle
Luca Marchetti deep dives into current issues in fashion, related to inclusivity, diversity and cultural appropriation. He discusses the complexity of fashion branding and marketing especially on a global scale and to multiple generations, all with fast-shifting, sometimes contrasting, values.
Bonus Conversation: Emily & Jessica
Global Fashion Management students Emily Wiens and Jessica Tsai share their retail strategies for Net-a-Porter and Mujui, as part of their “Retailing and Service Design” final projects. They also provide insight on youth culture, consumer engagement and post-pandemic retailing.