Conversation with Daniel Salcedo, Co-Founder/COO, ShopYourFit

RRfashionretailbusinesspodcasteducation
Written By Joshua T Williams
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Daniel Salcedo discusses the need to connect fashion businesses and consumers more thoughtfully, especially as it relates to fit and style. Daniel shares his journey as an entrepreneur that led to developing ShopYourFit.

Daniel Salcedo is content producer and serial entrepreneur focusing on creating technology products and video content. Over the past 15 years, he has managed and lead video productions for Fortune 500 brands such as Pepsi, Samsung, Toyota, and Delta; cable networks, OTT’S, and studios including HBO, Discovery, Turner, Netflix, and Youtube/Vevo. Daniel has produced Virtual Reality (VR) and Augmented Reality (AR) products that were featured in the Sundance Film Festival, Art Basel, and New York Fashion Week

As an entrepreneur, Daniel co-founded Muuseme and Trenderscope, a music licensing platform developed for the advertising industry in the USA. He successfully sold that company three years after founding it. His latest venture, ShopYourFIt was born out of two of his biggest passions: video and technology. It is the first discovery platform for the fashion industry that matches users with clothing based on their body type and style.

Learn more: LinkedIn | ShopYourFit

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer:Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast

Joshua T Williams

Joshua Williams is an award-winning creative director, writer and educator.  He has lectured and consulted worldwide, specializing in omni-channel retail and fashion branding, most recently at ISEM (Spain) and EAFIT (Colombia), and for brands such as Miguelina, JM, Andrew Marc and Anne Valerie Hash.  He is a full time professor and former fashion department chair at Berkeley College and teaches regularly at FIT, LIM and The New School.  He has developed curriculum and programming, including the fashion design program for Bergen Community College, that connects fashion business, design, media and technology.  His work has been seen in major fashion magazines and on the New York City stage. Joshua is a graduate of FIT’s Global Fashion Management (MPS) program, and has been the director and host of the Faces & Places in Fashion lecture series at FIT since 2010.

http://www.joshuatwilliams.com
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