Conversation with Vasumathi Soundararajan, Service & Interaction Designer, Fjord

Vasumathi Soundararajan describes her role and ethos as a service and interaction designer, focused on how customers experience brands digitally and physically. She shares insight, as an entrepreneur, on growing a customer-centric business.

Vasumathi designs “the world we want to live in – one that propels us forward, one that works with & for us.” She currently workis as a Service and Interaction designer at Fjord, Accenture. 

Vasu is a human-interest storyteller and entrepreneur turned Experience Strategist and UX Designer who has successfully built, launched and scaled businesses. She is an Interdisciplinary designer and creative collaborator, adept at developing human-centered solutions. She is an empathetic detail-oriented problem solver, using design as a tool to drive change, growth and positive impact.

With the motto that “Life is too brief to wear boring underwear”, she launched a design-driven startup called Ken Wroy, that offers fun and comfortable underwear for men. Being a champion of sustainability, she passed the BCORP certification – achieving radical transparency in her supply chain.
She successfully led the business to acquisition.

Her design philosophy — Mono no aware (物の哀れ), is a Japanese term for ‘Being Aware of Impermanence,’ motivates her to empathize and experience to the fullest.

Learn more: LinkedIn

Hosted by: Christopher Lacy, Assistant Professor, Parsons School of Design

Produced by: Joshua Williams, Assistant Professor, Parsons School of Design

Executive Producer: Fashion Consort

Follow the podcast on Instagram: @RetailRevolutionPodcast