Why Fashion Brands Die & How to Save Them

You can purchase a copy of the book at Amazon. Hard and digital copies available. Brandon Roe is also the host of the podcast, The Fashion Consumer, a weekly conversation with retail and fashion experts. Don’t miss out on my conversation with Brandon about gender fluid retail spaces.

It was my pleasure to write a book endorsement for Michael Solomon and Brandon Roe’s new book, Why Fashion Brands Die & How to Save Them. If you work in fashion retail or are an educator, I can’t recommend this book enough. It’s very current.

Brandon Roe and Michael Solomon really capture the essence of today’s consumer in a global and competitive marketplace. They cover wide-ranging issues such as the connection between technology, transparency and sustainability, the need for authenticity in brand engagement across gender, race and age, and the complexity of reaching consumers one-on-one while maintaining a strong, consistent brand identity. It’s a must read for anyone in the fashion business—executive or student—that seeks opportunity and success in this moment of profound industry change. 

— Joshua Williams